Tag Archives: headlines

Legendary advertising copywriter David Ogilvy once famously said that when you write your headline, you have spent 80 cents of each advertising dollar. But consider this–Ogilvy made that argument decades ago. That was long before YouTube, Facebook, and twenty-million other media channels came along, all vying your precious attention, all vying for the valuable advertisingContinue reading “3 Secrets to Writing Headlines that Sell”