Simple Copywriting.

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Are you savvy at business, but copywriting makes you cringe?

I can help! Together we will get inside the mind of your audience, figure out where they hang out on social media or on the web, and craft the story you’re aching to tell.

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Writing Tips, Tricks, and Other Tales of the Craft

Facebook Ad not Converting? Harness the Power of These 3 Copywriting Secrets

When it comes to Facebook algorithms, the rules are constantly changing. And with the advent of new social media platforms seemingly almost every day, it can be hard to know all the rules, much less follow them. There are two things to say right up front: Facebook (and most platforms) favor visual content–especially if that visual content is dynamic (eg, not a static image). Your visual element is what will get the reader’s attention–but text is where you can do some pretty hardcore convincing. And to write copy that sells, traditional rules still stand. Tried-and-true formulas of advertising been around…

Avoid This Common Mistake When Writing Your Sales Copy

For the purposes of this article, let’s put you in the shoes of the consumer. Let’s say you are researching a product for a larger purchase. Let’s say, a new smartphone. Perhaps you open a web browser and do a quick Google search. Soon, you are bound to run across a lot of snazzy sounding words. You’ll run into technical wizards on Reddit boards who seem to know a whole other language that includes words like “nits”, “oleophobic coating” (what???), and my personal favorite, haptic touch (which sounds like something from a space opera film). You might think you aren’t…