THE WRITER’S CORNER
“Oh, don’t use big words. They mean so little.” – Oscar Wilde
Facebook Ad not Converting? Harness the Power of These 3 Copywriting Secrets
When it comes to Facebook algorithms, the rules are constantly changing. And with the advent of new social media platforms seemingly almost every day, it can be hard to know all the rules, much less follow them. There are two things to say right up front: Facebook (and most platforms) favor visual content–especially if that…
Avoid This Common Mistake When Writing Your Sales Copy
For the purposes of this article, let’s put you in the shoes of the consumer. Let’s say you are researching a product for a larger purchase. Let’s say, a new smartphone. Perhaps you open a web browser and do a quick Google search. Soon, you are bound to run across a lot of snazzy sounding…
3 Secrets to Writing Headlines that Sell
Legendary advertising copywriter David Ogilvy once famously said that when you write your headline, you have spent 80 cents of each advertising dollar. But consider this–Ogilvy made that argument decades ago. That was long before YouTube, Facebook, and twenty-million other media channels came along, all vying your precious attention, all vying for the valuable advertising…
Stefanie Cosman 